Solution

We were excited when the client approached us with their innovative idea and were happy to be a part of it. At Pace Wisdom, we took on the role of a virtual CTO and were closely involved in the process of converting the idea into technology. We created a comprehensive roadmap for technological development and carried out the process from start to finish using our expertise in digital engineering.

A mobile app was developed to incentivize doctors to participate in medical research surveys conducted by pharmaceutical companies. The app provided personalized ads and targeted marketing to users and allowed for continuous engagement between pharmaceutical company representatives and healthcare professionals through multimedia communication options. The app facilitated two-way communication, allowing pharmaceutical companies to receive feedback on various aspects such as the relevance and clarity of messaging, and to decide on the topics that healthcare professionals would prefer to hear about.

Pharmaceutical companies were also provided with analytics reports to measure their brand recall and drug performance, and to understand the most effective ways to communicate with users, including the preferred formats, content, times, and frequencies. The app gave pharmaceutical companies the option to add their doctor panels to the app, segment them as appropriate, and message them as needed.