Was there a day in your life where you went to a restaurant, read through the menu card and didn’t know what to order? Or a day where you sat in front of the TV and didn’t know what to watch?

On such days, would you have appreciated it if the waiter suggested something, you ordered that and ended up loving it? TV suggested a few programs, you picked one and now that is the best program you have ever watched?

Studies say that customers desire brands that understand their needs precisely and give them what they want. For instance, advertising meat to a vegan is not an effective utilization of resources. Rather, advertising vegan alternatives for dairy and eggs might help both the seller and the potential customer. Hyper personalization is just that. It is a way to make the brand stand out by giving the customer a very targeted and highly personalized service.

Definition of the term hyper personalization

By definition, hyper personalization is to provide products and services to the customers based on their real-time behavioural data. Deep down, it is an amalgamation of artificial intelligence(AI) and automation with this behavioural data to achieve the single purpose of presenting the most relevant content to the customer.

But then, almost all brands send emails and notifications addressing their customers by their names. Is that hyper personalization? As a matter of fact, not really. Hyper personalization is more evolved and advanced and it involves a lot more algorithms that work on myriads of user data.

Personalization vs Hyper personalization

Personalization has been around for quite some time now. It merely takes data like user name, user location and purchases history into consideration. Whereas hyper personalization takes into account additional information such as the browsing history of users, or data of any product that is left in the cart without purchase during online shopping, the pictures/pages/videos liked by the user on social media, time spent researching a particular product and other traceable data. 

It uses such real-time behavioural data to formulate a digital model of the person with help of AI and then show suitable content to the user in mails, advertisements and shopping suggestions.

Some examples

Netflix has different versions of teasers and display-images for the same show. Based on the subscriber’s viewing history, an appropriate teaser is picked and displayed to the viewer by the recommendation engine as push notifications. For example, if the subscriber has watched 2 shows starring a hero x, Netflix will recommend a third show to the subscriber and show the teaser with x’s footage. The subscriber will recognise the hero x in the teaser and there is a higher chance of viewer engagement

Amazon’s homepage is also a good example of captivating the customer’s attention with hyper personalization. Various deals and discounts are offered on products that the algorithm picks based on the customer’s browsing pattern and previous purchase data.

In India, another apparel e-commerce website Myntra, predicts whether a dress will fit the buyer based on previous purchases of the individual.

Advantages of hyper personalization

For the customer, hyper personalization comes with the advantage of reduced effort. One need not spend much time and energy browsing for products of one’s liking from an ocean of options and researching the suitability of the product. 

The customers are not presented with infinite choices that would ultimately overwhelm them. Rather, thoughtfully picked suitable choices are presented before them thereby streamlining and easing the transaction

The organisation using this is likely to see the customer coming back to avail their services. This is because hyper personalization adds a personal touch to the process of picking products and services making the customer feel at home. This ensures higher customer satisfaction which largely translates to increased sales

The early bird catches the worm

Hyper personalization is not adopted by most businesses yet. Regular marketing contents are beginning to bore potential customers. Thus, early adopters avail advantage of captivating a large chunk of their target audience.  

The initial investment for data collection and formulation of a precise AI algorithm will churn out profits in the near future.

Conclusion

Hyper personalization is a sure-shot way for emerging businesses to stand out in the competition.

Many customers do not have a clear idea as to what they want. They would appreciate it if options that match their tastes are laid out before them. With the average attention span of the human brain being reduced to 8 seconds, it is very important to catch their attention within that time frame. Hence, hyper personalization makes it to the list of the most sought after IT trends in 2021.

By Sapna
Sapna is a technical content writer who writes mainly about the latest trends in the software industry. She comes from an engineering background and has worked in the software field for over eight years. Her areas of interest include project planning ,management and talent acquisition. She has authored tech blogs on a wide range of topics ranging from software engineering to management. She has also written case studies for IT project services.

Leave a comment

Your email address will not be published. Required fields are marked *

RECENT BLOGS

Instant Apps – A tool to expand business outreach

Instant Apps – A tool to expand business outreach

What is Serverless Computing?

What is Serverless Computing?

The importance of technology in Supply Chain Management

The importance of technology in Supply Chain Management

Best practices to improve Digital Experience

Best practices to improve Digital Experience

Why is Software Maintenance so important?

Why is Software Maintenance so important?

XaaS: Changing the world, one service at a time

XaaS: Changing the world, one service at a time

Digital Healthcare Trends – A gradual but significant change

Digital Healthcare Trends – A gradual but significant change

Why is Managed IT good for your business?

Why is Managed IT good for your business?

Sustainable IT for a Greener Future

Sustainable IT for a Greener Future

Software Infrastructure for 5G

Software Infrastructure for 5G

How Pace Wisdom Solution Helps in Agricultural Advancement through App Development

How Pace Wisdom Solution Helps in Agricultural Advancement through App Development

A curation of interesting IT trends of 2021

A curation of interesting IT trends of 2021

Gamification of Software Development

Gamification of Software Development

IoT – The backbone of smart city projects

IoT – The backbone of smart city projects

Sales analytics – A growth accelerator

Sales analytics – A growth accelerator

Technology in Clinical Trials

Technology in Clinical Trials

Benefits of a Virtual CTO

Benefits of a Virtual CTO

What is Digital Transformation?

What is Digital Transformation?

IT outsourcing in the digital age

IT outsourcing in the digital age

Hiring Software Developers For Startups

Hiring Software Developers For Startups

Pace Wisdom Stands With HESA Global’s Fight Against Hunger

Pace Wisdom Stands With HESA Global’s Fight Against Hunger

Flutter Framework for your next App development Project?

Flutter Framework for your next App development Project?

Implementing Effective And Simple BCP In Pace Wisdom During COVID-19

Implementing Effective And Simple BCP In Pace Wisdom During COVID-19

Docker Fundamentals – 1

Docker Fundamentals – 1

DevOps at Pace Wisdom Solutions: Gitlab CI/CD (Part 1)

DevOps at Pace Wisdom Solutions: Gitlab CI/CD (Part 1)

The Next Revolution – Blockchain Supercharged With AI

The Next Revolution – Blockchain Supercharged With AI

Native Apps, Hybrid Apps or Cross Mobile Apps? Which To Choose?

Native Apps, Hybrid Apps or Cross Mobile Apps? Which To Choose?

FinTech Revolution – Transforming The Financial Sector

FinTech Revolution – Transforming The Financial Sector

Benefits Of The Cloud In IoT

Benefits Of The Cloud In IoT

Content-First Design: A New Web Order

Content-First Design: A New Web Order

Boosting UX With Visual Hierarchy

Boosting UX With Visual Hierarchy

Software Testing In IoT Era – Prepping Up For A New Ballgame

Software Testing In IoT Era – Prepping Up For A New Ballgame

How To Deliver Better UI/UX Experience

How To Deliver Better UI/UX Experience

Emerging Cyber Threats To Be Aware Of

Emerging Cyber Threats To Be Aware Of

Payments Industry Technology Trends in 2019

Payments Industry Technology Trends in 2019

E-commerce Services Which Will Reign in 2019

E-commerce Services Which Will Reign in 2019

IoT Devices We Will See in 2019

IoT Devices We Will See in 2019

Impact of 5G Network on Mobile Apps

Impact of 5G Network on Mobile Apps

Future Trends In Logistics And Supply Chain

Future Trends In Logistics And Supply Chain

Exploring Blockchain-Based Data Security

Exploring Blockchain-Based Data Security

Metrics To Make Software Development Right

Metrics To Make Software Development Right

Future Trends In Software Development That Will Dominate 2019

Future Trends In Software Development That Will Dominate 2019

How AI helps in the growth of E-Commerce?

How AI helps in the growth of E-Commerce?

Building CodeIgniter Multi Language Website  

Building CodeIgniter Multi Language Website  

Uses of Python Programming Language

Uses of Python Programming Language

Build progressive web apps with Ionic framework

Build progressive web apps with Ionic framework

Angular versus React JS. Which would you choose and why?  

Angular versus React JS. Which would you choose and why?  

Ionic and AngularJS superpowers for Mobile App Development

Ionic and AngularJS superpowers for Mobile App Development

Hybrid mobile app development using Onsen UI  

Hybrid mobile app development using Onsen UI  

Build mobile app with Ionic

Build mobile app with Ionic

Build the amazing native app with an Ionic framework programming language

Build the amazing native app with an Ionic framework programming language

PhoneGap Mobile app Development  

PhoneGap Mobile app Development  

Why is Node.js Better than Java and .NET?

Why is Node.js Better than Java and .NET?

How Artificial Intelligence is Driving Mobile App Personalization

How Artificial Intelligence is Driving Mobile App Personalization

Gaming mobile app development

Gaming mobile app development

A beginners’ guide to developing virtual reality apps

A beginners’ guide to developing virtual reality apps

4 best programming languages suited for creating VR applications

4 best programming languages suited for creating VR applications

Top 5 Editors for React Native Visual IDE Mobile App Development

Top 5 Editors for React Native Visual IDE Mobile App Development

AI in the field of Education / HealthCare / Hospitality

AI in the field of Education / HealthCare / Hospitality

Google Analytics vs Firebase Analytics for your App

Google Analytics vs Firebase Analytics for your App

Things that you are probably missing out on your E-commerce App

Things that you are probably missing out on your E-commerce App

Amazon SNS vs Other Push Notification Services

Amazon SNS vs Other Push Notification Services

The Do’s and Don’ts for Building Better Android Apps

The Do’s and Don’ts for Building Better Android Apps

Six Reasons to implement ERP Software in Business

Six Reasons to implement ERP Software in Business

Can React Native be the efficacious successor of Hybrid App?

Can React Native be the efficacious successor of Hybrid App?

Everything to Know about AngularJs and ReactJs

Everything to Know about AngularJs and ReactJs

How to write a Project Brief that truly works for everyone

How to write a Project Brief that truly works for everyone

Designing an API, Tips & Tricks

Designing an API, Tips & Tricks

The Biggest Blunders one should avoid while Pre and Post Launching an App

The Biggest Blunders one should avoid while Pre and Post Launching an App

An insight of the promising future of Enterprise Apps

An insight of the promising future of Enterprise Apps

How IoT and Big data are solving problems in the Educational ecosystem?

How IoT and Big data are solving problems in the Educational ecosystem?

Xcode: Setting up a Colour Style Guide for a project

Xcode: Setting up a Colour Style Guide for a project

IoT Tech Accelerates Among Manufacturers: Survey

IoT Tech Accelerates Among Manufacturers: Survey

A guide for game app developers

A guide for game app developers

How Hybrid Mobile Apps can benefit your small business?

How Hybrid Mobile Apps can benefit your small business?

5 Important Considerations for Enterprise Mobile App Development

5 Important Considerations for Enterprise Mobile App Development

How to Change Your Career from Graphic Design to UX Design?

How to Change Your Career from Graphic Design to UX Design?

Planning for a Successful iPhone App

Planning for a Successful iPhone App

Tips for Securely Moving Data to the Cloud

Tips for Securely Moving Data to the Cloud

Cloud computing challenges faced by companies, Enterprise & SME

Cloud computing challenges faced by companies, Enterprise & SME

Blockchain on Healthcare

Blockchain on Healthcare

Seeking an IoT platform? Know what to look for

Seeking an IoT platform? Know what to look for

How Cloud Computing is Powering Indian Start Ups

How Cloud Computing is Powering Indian Start Ups

Core Data – Object Graph Management & Persistence Framework

Core Data – Object Graph Management & Persistence Framework

Do you really need the Hamburger?

Do you really need the Hamburger?

ABC of iOS App Development

ABC of iOS App Development

Digital Services for tomorrow’s enterprise
Explore more